The excitement for Black Friday deals starts well before Thanksgiving, with retailers teasing upcoming promotions and consumers strategizing their shopping lists. However, amidst the flurry of discounts and advertisements, not all deals are as remarkable as they may seem. Some “doorbusters” touted as major steals during Black Friday have prices that are not significantly lower than October's retail prices or other pre-Black Friday sales. This article explores how you can distinguish true steals from cleverly marketed regular prices.