Sale Promotion Methods

• Select the right target audience. The difficulty with any marketing campaign lies in targeting who will eventually become loyal customers. Many marketers cast a large net to catch customers by virtue of percentages.
• Set measurable goals. Ask yourself what the most important objective of your promotion should be. Are you hoping to draw in new customers, or are you more inclined to focus on customer retention?
• Limit availability. Behavioral psychologists have found human beings tend to assign greater value to things they perceive as being scarce. In a classic 1975 study, researchers had participants assign perceived value to identical cookies located in two identical jars.
• Don’t forget to promote your promotions. Your sales promotion is an effort to draw customer attention to your organization’s product or service. But what about drawing attention to the promotion itself?
• Offer real value. When all is said and done, the customer is interested in just one thing from your organization: value. If your sales promotion doesn’t offer them real value, then all the targeted marketing and limited-time offers in the world won’t make your sales promotion a success.

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